- Sometimes referred to as the cultivation hypothesis or cultivation analysis.
- Cultivation theorists argue that the television has long term effects which are small, gradual, indirect but cumulative and significant.
- Cultivation theory in its most basic form, suggest that the televison is responsible for shaping, or cultivating viewers conceptions of social reality.
- one of the most popular theories that fits this persepective is cultivating theory.
- Cultivation analysis usually involves the correlation of data from content analysis. EG. Dress sense on Geordie Shore and Only Way Is Essex etc reflects on fashion of the viewers of the show.
- Audience research by cultivation theorist involves asking large scale public opinion poll organizations to include in their national surveys questions regarding the amount of vioelnce in every day life.
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